Danish built-to-order notebook vendor, Zepto, has touched down in Australia with a local subsidiary and is courting selected channel mates.
Zepto Australia managing director, Nils Jensen, said the brand's goal wasn't to compete with the budget notebook tier, but with machines starting from $2000.
"This is a range where all the models are running on Core2 Duo chips, 1-2GB of RAM, fast hard drives and 512MB Nvidia 7600 graphics cards," he said.
"We could probably do a $1200 machine like everybody else if someone came along and wanted to order 10,000 for some specific purpose, but generally speaking that's not an area we will play in."
While the bulk of machines are expected to be sold via the Zepto website, where they can be configured to a user's own preferences, Jensen said he was also chasing integrators.
"I'm going to be selective about who gets Zepto because it's a niche product," he said. "I would be happy to get it into one major reseller like Leading Solutions or Commander and I'm also looking at getting some pre-configured models into retail."
Jensen also wants to explore the retail option with Dick Smith, a company he regards as being "IT savvy".
Zepto has also experimented with printing customer-supplied graphics onto the exterior of the notebooks.
Jensen said the service would be available to Australian customers soon.
"Zepto used to do colour artwork on the cover, but there was a problem with the plastic coming out of China," he said. "Now it's all worked out and customers can supply a high-res image of whatever they want to be painted on the lid."
Jensen said it was also an opportunity for companies to brand employee PCs with a company logo, or similar, as a promotional tool.