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Martha Stewart Serves Up the Next-Generation Web with Vignette

  • 18 April, 2007 11:22

<p>Newly redesigned site integrates video, streaming audio and interactive content for rich user experience</p>
<p>AUSTRALIA, Sydney — 18 April 2007 — For Martha Stewart Living Omnimedia (MSLO), which this week officially unveiled its new marthastewart.com (www.marthastewart.com), connecting with customers is about much more than recipes, party planning and home improvement tips. When the leading global lifestyle brand wanted to make the online customer experience more personal, it turned to Vignette, a provider of next-generation Web solutions. Today MSLO boasts one of the most interactive, personalised, content-rich communities on the Web.</p>
<p>“As one of the world’s leading lifestyle brands, reaching millions of people each day, it’s crucial that we offer Martha Stewart customers a unique, online experience,” said Holly Brown, President of Internet at MSLO. “Vignette’s Next-Generation Web solutions enable us to leverage our library of rich, interactive content and grow our online community through videos, images and more. Our customers now also have the ability to interact and create relationships with our staff of experts and editors as well as other online community members.”</p>
<p>Vignette’s Next-Generation Web solutions enable MSLO to collect, manage, control and distribute more than 200,000 digital assets on the site. The new marthastewart.com features more than 15 years of content from MSLO’s vast library of magazines, television programming and radio and is arranged based on a user’s particular interests. Content includes more than 700 videos, thousands of articles and images and how-to tips from editors. For example, the entertaining area of the site offers ideas for menus, centerpieces, and recipes, instructional videos, advice from community members and advertising tailored to that consumer’s interests.</p>
<p>The MSLO community section, which features message boards, blogs and craft and cooking ideas from members, is adding more robust functionality and personalisation features later this year. Users will be able to rate, review, share and collect content from the site and interact with other community members who have similar interests.</p>
<p>“Martha Stewart is a perfect example of how a large organisation with a broad reach is leveraging its business content to deliver an immersive online experience and make unique connections with each of its customers,” said Leo Brunnick, senior vice president of Products and Marketing at Vignette. “Our Next-Generation Web solutions are helping Martha Stewart drive revenue, extend its brand and increase its customer-base across multiple channels from print and television to retail and online.”</p>
<p>About Vignette</p>
<p>Vignette (NASDAQ: VIGN) helps organisations improve interactions with customers and prospects by delivering highly personalised, interactive online experiences. Our early content management and delivery tools laid the groundwork for some of the Web’s most popular sites. Today, our award-winning solutions power some of the world’s most powerful online brands and enable organisations to have more meaningful interactions with their customers. Vignette is headquartered in Austin, Texas with operations worldwide. Visit www.vignette.com.</p>
<p>FORWARD-LOOKING STATEMENTS</p>
<p>The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette’s products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company’s reports filed from time to time with the Securities and Exchange Commission.</p>
<p>Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.</p>
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<p>For more information, press only:</p>
<p>Jessica Tubnor
Max Australia
+61 2 9954 3492
jessica.tubnor@maxaustralia.com.au</p>

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