Infotronics aims at the core

Infotronics aims at the core

Distributor builds up virtualisation portfolio with new SAN management software

Infotronics has become the first local distributor for US storage provider, DataCore.

The vendor's range of SAN management software sits between a user's storage infrastructure and their VMware or applications layer and is vendor agnostic.

Infotronics channel manager, Anne Waterhouse, said the products complemented its existing virtualisation suite.

"There are a lot of VMware partners that deal with us for VisionCore and Platespin and are looking for this type of solution," she said. "VMware is so hot right now - it's a good time to take these products on. It will help us become a one-stop shop for that [virtualisation] technology."

Waterhouse said the distributor was working on obtaining a DataCore technical certification and hoped to offer support services through its reseller Technical Loyalty Services program down the track.

DataCore business manager South Asia and A/NZ, David Bull, said Infotronics would initially focus on building up sales of its mainstream SANmelody product line. The vendor also produces the SANsymphony range for high-end, enterprise users.

He said it had historically worked directly with a small group of resellers. Current partners include Commander and Data#3.

"It got to the point where we needed somebody such as Infotronics to help broaden our horizons as well as give us greater flexibility in the way we manage our business in Australia," he said. "Infotronics has a virtualisation business. It made sense to go with somebody who was already targeting this group of resellers and who understands our solution."

Bull said it was keen to build up sales of its SANmelody line in the SMB space. He encouraged the distributor and resellers to bundle its software as part of virtualised solution.

"Infotronics has a lot of products that work at an application level, and offer business continuity and disaster recovery for applications. We are mainly in the back-end," he said. "We are giving them a competitive storage solution which is aimed at everybody."

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