UK-based Moovera Networks, a manufacturer of mobile and portable wireless communications devices, has signed TR Telecom as its sole distributor for Asia-Pacific.
TR Telecom will stock Moovera's Moovbox range of wireless communications products that bridge Wi-Fi access with carrier-class networks.
These include the F Series of outdoor mesh routers and access points for campus and city-wide Wi-Fi deployments, and the M Series mobile broadband gateway for in-vehicle broadband connectivity. The M Series supports regional high-speed 3G/HSPA networks from carriers including Telstra and Optus, as well as global carriers such as Vodafone, T-Mobile, and 3/Hutchinson.
"We decided to partner with TR because it has a really good pedigree in the wireless industry," Moovera CEO, Jim Baker, said. "There's a lot going on in Australia, in particular with wireless ISPs and service providers, but it's difficult to find a partner who has the size and scale to get our products into multiple markets but we believe TR has that capability and we're really looking forward to working with them."
Working across multiple verticals - such as mining, telecommunications, government, emergency services and education - TR Telecom national manager, Mitar Marescuk, said the new range of products rounded off the distributor's services to enable a real turnkey solution for customers.
He expected the new deal was likely to add about $3 million in extra revenue for the communications distributor.
Marescuk also said the new product set would provide ample opportunity for resellers to get a large slice of the pie as the Moovera devices opened up opportunity for partners to target customers wherever Telstra, Optus and Vodafone's 3G and HSPA networks had reach.
"We've really found that last piece of the puzzle with this product," he said. "It opens up so much room to sell because it's not just about selling the box but bundling it as part of a complete solution."
Marescuk also announced TR Telecom would be doing away with traditional trade and road shows and would now focus on more intimate dealings with customers and resellers alike.