Disaster recovery vendor, StorageCraft, has rounded out its first year in Australia with a newly launched channel program, a soon-to-be opened office in Queensland and a forthcoming managed services program.
The company established an office in Sydney in April last year. Since then, it has worked on building its integrator base and reseller channel strategy.
"All they [resellers] want is a program that is simple, easy and profitable," regional manager Asia-Pacific, Greg Wyman, said. "What they don't want is complex hoops they have to jump through. We wanted to get rid of that cost and complexity to join the program."
Under the new program, StorageCraft offers its resellers a range of resources. These include Executive Briefings, where the vendor works with partners to show a live demonstration of its backup services on customer premises. Wyman said this had proven to be quite successful.
It is also looking to launch the StorageCraft Managed Service Provider (MSP) Partner Program in May giving MSPs, VARs and other resellers the ability to sell its ShadowProtect backup and disaster recovery product as a managed service.
"We have been meeting with a number of partners in Australia. More and more integrators are looking to generate revenues away from the traditional 'break and fix' model of storage to a service where they have predictable revenue via monthly fee," Wyman said.
"We want to try and make this easy to sell and profitable for resellers."
Since opening its offices in Australia, growth had averaged 30 per cent month-on-month, he said. This had enabled it to expand into Brisbane. The company expected to open that office in the next month.
On April 15 the company will launch its latest offering, Hardware Independent Restore (HIR). Thes product allowed companies to restore a server crash from one platform onto a totally different platform in less than 15 minutes, Wyman said.
"We have had 120 beta testers of HIR and have had exceptional feedback so far. Integrators see the real benefit to be able to migrate old servers to a new server platform," he said.
StorageCraft key channel partners include NetOptions, Fujitsu, MicroChannel and, Compucon, to name a few.