Sydney-based networking and security distributor, SecureServ, has appointed Irene Mulvanah to the newly created role of channel marketing manager.
Drawing on experience from previous stints in PR and consulting, including 10 years as a product manager with Telstra, Mulvanah will be responsible for boosting sales support and reseller recruitment as well as enhancing existing channel programs for resellers and vendors.
SecureServ general manager, Vic Whiteley, said Mulvanah's strong experience in product management and technical knowledge made her the ideal candidate.
"Our channel needs a lot more marketing activity so we've brought Irene on-board to do that," he said. "She'll also be coordinating training programs for vendors and resellers and, in fact, is already working on a reseller generation and development program with some of our vendors."
In the reseller recruitment stakes, Whiteley said Mulvanah would target partners in the security sector that were based in Sydney, Canberra, Melbourne and Perth. Although he didn't mention specifics of the number of desired partners, he insisted SecureServ was not looking to saturate the market.