In preparation for the Web 2.0 environment, international sports content aggregator Sportal began a major technology refresh last year.
This included outsourcing its infrastructure to deal with increased volumes for its content distribution platform.
Sportal provides sports content for both online and wireless applications including scoring, match reporting, news stories, statistics and audio and video capabilities.
Clients include NineMSN, Network Ten, SBS, Hutchison, Optus and Vodafone.
Although the company has been using destra hosting as its business infrastructure provider since 2003, Sportal went to tender late last year as part of its refresh.
As a result destra, which specialises in hosting high bandwidth environments particularly rich media, was reappointed.
The hosting company's general manager, Anthony Banek, said Sportal received competitive pitches from local and international players.
"The key to our success is to create a scalable, highly resilient solution, which not only supports the huge growth Sportal has seen to date but also has built in capacity for significant further volumes," he said.
"This technology refresh has seen the implementation of an infrastructure environment capable of supporting today's high bandwidth, rich media environment, and facilitates distribution to mobile."
The company hosts over 7,000 Web sites.
Brandon Kenna, Sportal Australia's technology manager, said the organization's needs are complex.
"As a leading provider of mobile and online sports content around the world, Sportal rely heavily on ensuring maximum uptime and quality hosting provision of our various services," Kenna said.
"Since 2003 we've been able to grow our service offerings and destra Hosting has been pivotal in that growth.
"The Sportal network of Web sites and content management system serves in excess of 15 million page impressions per month. This spans across our network of over 40 Web sites and three major telecommunication companies in Australia."
destra Hosting is part of Australian-based digital media company, Blue Freeway.