Glitz and glamour took centre stage at HP's recent Melbourne Imaging and Printing channel boot camp. Hosted at the Melbourne Crown Casino and themed 'A Night of Stars', the event was designed to get resellers excited about the latest product and services on offer. It was also a chance to brush up skills for up-selling customers to colour printing. 120 people attended the night, indulging in champagne and canapes.
On display was the vendor's current reseller promotion. HP employee, Rachael Romijn, was on-hand wearing a dress made out of HP Channel Rewards Visa cards, which resellers can win by selling eligible printers and services. The promotion runs until April 30.