Internet services company, Net Return, is building up the reseller base for its ASP business management products.
The Sydney-based company launched NetSuite and NetCRM late last year and now has 25 customers. It has signed at least four in the past few weeks, including IP communications distributor ChannelWorx.
Net Return is also planning a smaller version for customers who are growing out of MYOB, managing director, Stuart MacLean, said.
The software was customised locally after being developed by Net Return’s US parent, Netsuite, the majority owner of which is Oracle chief, Larry Ellison.
NetSuite competes against Microsoft and SAP; NetCRM is an alternative to Salesforce.com.
The ASP services work online on a pay-as-you go basis, without purchasers needing to buy hardware. It operates using an Oracle database hosted in Telstra’s Sydney data centres.
Costs vary according to license and company size. But the basic NetSuite would typically cost $12,000 a year for four users. NetCRM would cost about $100 a month for each user.
MacLean said sales had doubled every month and growth should see staff numbers increase from 33 to 40 this year.
His channel comprised eight resellers and four other partners which acted as reference sites, but he was seeking several more.
The company also has a direct sales force responsible for 80 per cent of sales, but over time Net Return aims to move to a channel-only model.
“We have focused on value-added resellers,” MacLean said. “Accountants Duval Partners in Melbourne are driving the value of accounting online.”
Channelworx has also switched from several stand alone applications to NetSuite, using a B2B web store that integrates with sales, marketing, customer support and accounting.
“I use it quite a lot to manage information, contact customers, track quotes and emails, and log incoming and outgoing calls. It will save a lot of time and improve the service we give,” account manager, Jason Laurent, said.