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MapInfo Launches MarketBalance for Enhanced B2B Sales Results in the Telecommunications Industry

  • 29 March, 2007 07:49

<p>New Location Intelligence Solution Enables Telcos to Better Balance Sales Opportunities with Sales Territories</p>
<p>Sydney, Australia - 29th March 2007 — MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced the Australian release of MarketBalance, a custom solution that helps telecommunications companies identify the optimal mix of business market potential and sales resources. MarketBalance is designed to enable businesses to unlock hidden business-to-business market opportunities and increase sales by deploying their sales force more effectively.</p>
<p>MarketBalance is a two-part sales management tool consisting of MapInfo modeling software and consulting services. The integration of data combined with MapInfo consulting services enables clients to establish specific criteria for an ideal business prospect based on market potential.</p>
<p>With MapInfo MarketBalance, telecommunications companies can improve their knowledge of business customers and prospects in order to increase business sales. By integrating current customers and prospects with third party, industry-specific data, companies can uncover new or untapped customers as well as the infrastructure and demographics to support new product launches.</p>
<p>In order to find the best customers, MarketBalance enables telecommunications companies to look at their sales territory on a large scale via advanced visualisation mapping capabilities to manage sales channels and respond faster to changing market conditions. Companies have the ability to realign the sales force proactively to bring underperforming territory sales to an optimum level.</p>
<p>“MarketBalance is a powerful B2B sales optimisation tool for the telecommunications industry,” said Jonathan Wright, Managing Director of MapInfo Asia Pacific. “MarketBalance enables telcos to align business clients, prospects and resources, and target their sales resources to focus on those customers and prospects that will provide the best returns for their business.”</p>
<p>Simon Walker
Director Marketing, Asia Pacific
+61 2 8925 7322</p>
<p>Angela Coombes
Max Australia
+61 2 9954 3492</p>
<p>About MapInfo Corporation</p>
<p>MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. MapInfo’s regional headquarters is located in Sydney.</p>
<p>MapInfo and MarketBalance are trademarks of MapInfo Corporation and/or its subsidiaries and affiliates.</p>
<p>Of Note</p>
<p>This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading "Risk Factors." MapInfo takes no responsibility to update any forward-looking statements.</p>

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