A year after its acquisition of boutique wireless distributor, Integrity Data Systems (IDS), TR Telecom is embarking on an aggressive national expansion plan.
The Melbourne-based communications distributor has appointed sales/business development staff in Perth, Brisbane, Sydney and Melbourne. National manager, Mitar Marescuk, said it also employed a sales engineer/business development manager to cover Victoria and Tasmania. The appointments coincide with the departure of national sales manager and former IDS director, Ross Chiswell. TR Telecom is a subsidiary of TechRental (TR) Corporation. It purchased Adelaide-based IDS in November last year after that company went into voluntary administration. The demise of IDS was attributed to its inability to recoup funds to cover its investment into expansion.
Marescuk said the acquisition allowed TR to secure a number of new supplier relationships including Dragonwave, Allgone, Strix Systems and Loea Corporation. It has also strengthened partnerships with Aperto, Colubris Networks and Livepoint.
TR Telecom currently works with 100 VARs nationally. Marescuk said it was working towards offering intensive training internally and in conjunction with vendor partners. TR Telecom currently offers webinar training. It is also working with new resellers to build up business in the mining sector. This followed its acquisition of mining wireless manufacturer, MineCom, in April.
"We're also seeing the onset of mobile converged networks particularly in the construction and transport industries," he said.
On the other side of the fence, Chiswell said he was now doing some wireless consulting.
"The work ranges from design to product assessment. It's the type of stuff I used to do at Integrity," he said. "I wanted to be doing my own thing again."
This includes a business development contract to help wireless hotspot manufacturer, Colubris, build a stronger presence in Australia.
"We're going to see a lot of development around fixed mobile convergence in Australia," Chiswell said. "It'll change the way hotspots are perceived. I don't think Australia has had access to the full range of offerings."