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Australia PC Monitor Market Posts Decline in Q3 2005 Finds IDC

  • 20 December, 2005 10:47

<p>NORTH SYDNEY, December 20th 2005 – IDC has recently released the results for the Australia total PC monitor market in Q3 2005. The results show that the Australian PC monitor market declined 25% sequentially and grew by 8% from the same period in 2004. Both the OEM and branded markets contributed to a seasonal decline in shipments, with the former declining 28% and the latter falling 23% from the previous quarter.</p>
<p>IDC has found the following key highlights for the Q3 2005 PC monitor market:</p>
<p>1) Mammoth growth in Q2 2005 a and seasonal lull led to decline: The Australian PC monitor market was devoid of any significant tenders in the third quarter (which is also traditionally the slowest quarter in any given year). The strong demand from the education, government, and corporate sectors in Q2 2005 was not sustained in the third quarter. Some channels still had leftover inventory from Q2 and thus were more hesitant to take in new shipments in Q3, especially since there were no major orders or fulfilments expected. The situation will improve in Q4 as both the IT resellers and retailers prepare for the peak in demand, thanks to the Christmas sales period and the start of the education-buying season.</p>
<p>2) Less Vendor Focus on PC Monitor Business: As market conditions deteriorate in terms of profitability, vendors are lowering their focus on the PC monitor market. Instead, they are increasingly devoting greater resources on other product categories that offers higher margins and ensures greater profitability. The impact of this coupled with the exit of smaller players from the market point to a more monopolistic market, where vendors with deeper pockets are in stronger positions to remain competitive and grow their market shares.</p>
<p>3) Widescreen Option on Larger-sized Displays: Several vendors are now offering widescreen options on their 19 inch and larger LCD monitors. This offers more variety to the end users, and helps to further differentiate their products. Such moves are paying off as widescreens continue to gain popularity especially in Australian homes, driven by consumers' growing interest in the digital home. IDC expects this segment to enjoy good growth provided that the price gap between widescreens and the regular 4:3 aspect monitors remain small.</p>
<p>Mercie Clement, Market Analyst, PC Hardware noted that, "The Q3 2005 market saw some major changes in branded vendor rankings. BenQ achieved the top position with 19.1% share, by maintaining its hold in both the channels and retail space. Samsung climbed up to the second position achieving 18.9% share of the total branded monitor market, while LG Electronics fell to the third place, with 16.5% share of units shipped. Acer's climb in the ranks in Q3 2005 came from continued demand from its retail and channel partners. Rounding out the top seven was Mitsubishi, Viewsonic and Philips."</p>
<p>Top seven vendors (branded market):</p>
<p>- BenQ 19.1%
- Samsung 18.9%
- LG Electronics 16.5%
- Acer 11.5%
- Mitsubishi 8.7%
- Viewsonic 7.4%
- Philips 5.7%
- Others 12.2%</p>
<p>For press enquiries please contact:
Mercie Clement
Market Analyst, PC Hardware
Phone: 61 2 9925 2258</p>
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