Chipmaker, AMD, has given its international operations a shake up to better address SMBs and the channel partners that service them. AMD technical manager, Michael Apthorpe, said one of the biggest internal changes would see him reporting directly to the US-based vice-president of AMD's commercial business group, Kevin Knox.
"Kevin's taken on the strategic role of looking after business development at AMD," he said. "I'll be reporting into Kevin so he can see the roles of the engineers and business managers and what they bring to business development."
Apthorpe said AMD was paying particular attention to developing the SMB space. "Australia is very similar to the US and slightly different to Asia in that SMBs are around 50-60 per cent of the business and represent a very good mature market," he said. "They understand the value of local partners for what they can offer customers, like true one-on-one support, so we're looking forward to doing much more with them."
Apthorpe said AMD was also seeking to increase its contact points within the channel via road shows and incentive programs. It has also embarked on producing a range of pedestal systems with IBM, targeted at the SMB market.
"There's so much happening in AMD right now - we're about to move to our 65 nanometer products in the next month or so, which will create a broader spectrum of offerings," he said. "The acquisition of ATI is also giving us a stronger presence in the graphics market, and our Fusion products bringing together processor and GPU will be very exciting on release."