Software publisher, Adobe, has struck a distribution deal with Scholastic Australia in a bid to tap further into the education market.
Channel manager, Craig McGregor, said the new relationship was prompted by requests from its channel for more assistance and initiatives within the education sector. Adobe will also retain its existing broad-based distributors, Ingram Micro and Express Data.
Education currently represents about 20 per cent of Adobe's local business. While not willing to give away sales targets, McGregor said it hoped to boost that figure significantly.
"Our focus is on getting specific skills in place to do that. We see big opportunities to grow in that space, but we needed to have the right knowledge on-board," he said.
"We have worked with Scholastic in the past [as Macromedia] and found that relationship valuable. They have been selling to the education market for 20 years, and have a really established channel, some of who are Adobe resellers currently, and some who are not. That was one of the key attractions: to work with their channel partners and their customers."
Heralding the new partnership, Adobe has announced a 50 per cent discount for student versions of three key products: Adobe Creative Suite 2.3 Premium, Macromedia Studio 8 and Adobe Photoshop CS2.
Scholastic media and technology sales manager, Wayne Cooper, said the student specific products would be distributed through its dedicated education reseller channel.
"The deal's a win/win for everybody: students will get access to affordable software, and the professional industry will benefit by having people with real skills in desktop tools," he said.
McGregor, who joined Adobe from Microsoft late last year, said the vendor was also planning to introduce more initiatives and training programs for education resellers over the coming months.