RAD pushes into new markets with United

RAD pushes into new markets with United

Acquisition of RAD's distributor, PCS, by United opens the door to larger contracts

Networking vendor, RAD Data Communications, is extending its reach into new market areas after its distributor, PCS, was acquired by ASX-listed United Group.

RAD managing director, Udi Furman, said United Group had strong ties in rail, utilities, resources and infrastructure markets. Currently, about 70 per cent of RAD's sales were made through the telco market, with the rest generated in the corporate sector.

"The acquisition of PCS has given us a huge opportunity to penetrate those [vertical] markets and offer them more services," he said. "United is capable of providing services to customers that include financial, maintenance and support."

Furman said United customers would now have access to its range of data communications and telecommunications applications, which included a business Ethernet access solution over fibre and wireless networks.

"We hope this will also enable us to get into large projects: United is very ambitious to go down this path with us," he said. "We will provide the training, marketing support and education for their staff and partners on our products, so they can comprehend and grow awareness of our product."

Furman hoped its broader market outlook would help sustain the 30 per cent growth it achieved last year.

"There are a lot of things that are happening at the moment with market trends. Hopefully this acquisition generates a lot of opportunity for us," he said.

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