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Network Ten re-appoints Legion for Interactive Services

  • 09 March, 2007 11:59

<p>Digital communications company Legion Interactive and Network Ten today announced TEN has re-appointed Legion Interactive to provide viewer interactive services incorporating interactive mobile, promotional marketing, voting and information services for key TEN shows.</p>
<p>This agreement encompasses the exclusive provision of voting services for large-scale interactive and popular television events like Big Brother and Australian Idol. It also includes SMS and 190 competitions, voting applications and opinion polls for Video Hits, Sports Tonight and Ten News.</p>
<p>Damian Smith, TEN's general manager – digital media, said: "After years of working with Legion, we know we can rely on their ability to deliver the audience engagement that is so vital to our flagship big event shows."</p>
<p>“Once again, Legion Interactive is looking forward to extending its successful working partnership with Network Ten,” said Duncan Murray CEO, Legion Interactive. “Network Ten’s digital media aspirations align perfectly with Legion’s own strategy that enables the delivery of a more personalised approach to viewer engagement.”</p>
<p>“Legion has enjoyed a strong 12 year relationship with Network Ten, having worked with Big Brother and Australian Idol since their inception,” said David Burden, Executive Chairman, Legion Interactive. “We are very proud to announce the renewal of this agreement and anticipate the continued partnership will allow us to all grow within the exciting deployment of TEN’s digital strategy.”</p>
<p>Media Enquiries</p>
<p>Should you wish to set up an interview, request a photograph or more information please contact Sarah Mulvin on 02 9212 3848 or sarah@kinetics.com.au</p>
<p>About Legion</p>
<p>Legion Interactive has grown to become the region’s most respected, awarded and recognised provider of personalised digital communications solutions.</p>
<p>Legion specialises in personalised digital media strategy creation and execution. For many years Legion has remained the leading trusted provider of interactive services for media companies and Brands.</p>
<p>For more information visit www.legioninteractive.com.au</p>

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