EMC goes for all-out IP

EMC goes for all-out IP

New IP solutions division promises to deliver more intuitive storage

EMC has launched a new IP Solutions division dedicated to developing a complete storage IP-based infrastructure platform.

The division initially consists of 14 staff members across A/NZ, half of which are new recruits. EMC technologies under the umbrella consist of IP storage (incorporating NAS and IP-SAN), Rainfinity, SMARTS (modelling, correlation and root cause analysis and management), Wide Are Application Services (WAAS), and Centera.

Recently appointed IP solutions director, Steve Coad, said the division addressed increasing customer demand for IP-based technologies.

"Just like Cisco found many years ago, customer demand is driving convergence of technology in the storage space. In particular, IP SAN," he said. "More customers are asking for their stranded servers to be connected into IP. Take-up is also driven by a need for common archive platform."

Coad said the launch of Microsoft's Windows Vista operating system, as well as new editions of SharePoint and Exchange, had also opened up opportunities to leverage IP technologies and applications. On the infrastructure front, the introduction of 10G Ethernet made IP a commercially viable alternative to more expensive Fibre Channel.

"We want to mainstream the technology," he said. "Our view is IP is taking over the world. It has tapped into networking, voice, and video and we see this happening in storage."

While looking to sell the solutions to enterprise customers, EMC is pitching its new division at the mid-tier. It is now working on several pilot sites with channel partners. Coad declined to provide further details at this stage.

IP Solutions marketing director, Clive Gold, said many of the technologies included in its IP solutions suite were the result of EMC's recent acquisitions. All of these had contributed to enabling the vendor to take its current stance, he said.

He said EMC's key message was about intuitive use of information driven by multi-service technologies. The IP platform would act as an information infrastructure layer assisting users to better manage and retrieve data and resources. Gold used the analogy of other intuitive online forms, such as Web 2.0 and social networking, as examples of what it was hoping to achieve.

He said the surge into IP popularity was a huge opportunity for the channel.

"With customers looking at Microsoft 2007 and these new applications, channel partners need to hack into the lifecycle of cleaning up the customer's technology mess," Gold said.

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