Linux vendor, Red Hat, has created an independent panel of distributors and VARs from across the region to advise on its partner programs.
The Red Hat Asia-Pacific Partner Advisory Board debuted at its inaugural APAC partner conference last month. The event attracted 200 representatives from its distributor and VAR ranks.
"We want to ask partners what they wanted and work with them on that, rather than just trying to guess what they want," managing director, Max McLaren, said. "For example, we want to be actively working with partners on business opportunities and how to get them to those opportunities."
Australia's ICE Systems and New Zealand's OSS will be the initial local contingent. ICE Systems sales manager, Ian Atkins, said the partner event was the first occasion it had been provided to discuss market strategies with one of its vendors. He rated the experience highly.
Red Hat will continue to use the 12 members as its best source of information formally and informally on what resellers and other channel partners are saying in the market and what their business drivers are. From there, the software vendor will seek to align its channel strategy with their needs, McLaren said.