Sydney-based online reseller, Aus PC Market, has invested $1.5 million in a custom-built, warehouse facility.
The new 800sqm location in Auburn is more than double the size of its old 300sqm premises. It means the company can hold 230 pallets of goods at any one time and retain 14 staff. Manager, Michael Vosterman, said the ability to hold significant stock gave it an edge over rival online retailers. The company usually has about $750,000 worth of goods on-hand, representing an average of 70 per cent of the products listed online.
"Most people are nervous about carrying stock or don't have the money to do so. The DIY market is saturated with work-fromhomes and virtual store, drop-shippers using off-the-shelf shopping carts that don't have stock control," he said. "Many customers are aware of the perils of dealing with these kinds of guys now and are more interested in shopping where stock levels are clearly indicated. I think our success has come from keeping stuff in stock. Up to 40 per cent of our business is repeat business. We are more expensive, but the customers come back."
According to Vosterman, Aus PC Market was now chalking up over $13 million in turnover annually.