Wireless dealer has wholesale aspirations

Wireless dealer has wholesale aspirations

NSW-based wireless reseller, Wireless Data Solutions (WDS), has enlarged its vendor portfolio as part of efforts to establish itself as a value-added distributor.

It has brought on three new suppliers: Senao, Aphelion Communications and Katron (KTI) Networks. WDS managing director, Patrick Hooper, said all three had been without a local distributor. Senao produces client and access point WLAN hardware for long distance transmission. Hooper said the products had been successful with wireless ISPs, and in vertical markets such as mining, warehousing and education.

By contrast, the Aphelion range of Wi-Fi and WiMax networking gear was an infrastructure play and would suit those working in verticals like security surveillance, he said. Its wireless bridging products are also IP68 compliant and verified to work in extreme conditions including underwater.

KTI produces networking and industrial switches, media connectors and fibre optic connectors. "Our main aim is to work with resellers and systems integrators to address new end-users from those we previously targeted," Hooper said. "These products represent a new range for us and a step down from the niche business grade and enterprise focus we have had. It's more about point-to-point wireless networking."

Hooper hoped to recruit about 50 resellers nationally for the Senao range, but restrict Aphelion access to a few per partners per state. The KTI range was expected to suit a broader reseller base. He said it would offer resellers full pre-sales engineering support, training, installation assistance and RF design.

"We also run out own repairs centre. These will be our differentiating factors," Hooper said. "Resellers without a high level of skills in this area can utilise our support."

WDS is now working on securing distribution rights for existing vendor partners like Microwave Data Systems (MDS), EnGenius and NetMotion.

Hooper said it planned to shift all direct customers. These include state law enforcement agencies and energy suppliers such as Powercor, Energex and Powerlink.

"Ideally we want to migrate all of our high-end wireless and radio jobs to partners. It's hard to say how long this will take as it will be difficult to find and make partnerships with the correct resellers," he said.

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