Melbourne-based ICT Distribution has signed a deal with Taiwanese-based flash memory vendor, Tomato Flash.
ICT product marketing manager, Sally Davies, said it was introduced to Tomato Flash through its relationship with portable payment systems vendor, Mint Wireless, which it signed on in February.
"What we found was that every time one of our dealers sold a PDA and an application, the PDA needed extra memory to deal with it," she said. "Previously, they had to source flash memory from somewhere else.
"These products cover a wide range of markets and that is the main reason that we took it on."
ICT will be offering the complete range of Tomato Flash products, including SD and micro cards, USB sticks and its all-in-one card reader. The latter can be used with a phone, PDA, digital devices and PCs. Davies plans to bundle the flash memory products with its PDAs.
Tomato Flash CEO, Andrew Teoh, said ICT was really strong in the telco market; an area where flash memory was currently gaining a lot of momentum.
"We have seen a large supply of flash memory being used in the telco channel because of the convergence in hardware," he said. "ICT became a part of our distribution plans because of where its tentacles reach in the Telstra corporate and retail channel and their highly trained staff."
Teoh said he was looking to appoint more distributors that dealt within the telco channel depending on their services, ground force sales staff and market spread.
In the meantime, ICT was working on consolidating an additional five vendor deals in the next few months.
"We are looking at bringing on a GPS provider, as well as another vendor that offers a backup application for PDAs, which will suit enterprises that are using mobile solutions," Davies said. "Most of them are not backing up the data on their PDA and this enables them to do that."