Ingram Micro has made the long-awaited TechLink4U portal available to any reseller that holds a minimum credit limit of $25,000.
The system creates an online shopping cart, which resellers can tailor to suit their business. User fulfillment is provided via Ingram's drop ship system.
Built by sales and marketing application developer, Intersell, the ecommerce system offers products from more than 100 Ingram vendors. It has been in beta testing since late March.
By mid-September, the distributor was satisfied with its five-month beta period and began a soft-launch to selected resellers, Ingram Micro managing director, Guy Freeland, said.
"Intersell and Ingram have worked on this for some time and for the right kind of reseller, it really is a genuine value add to supplement and extend existing business," he said. "It's a cost-effective and simple to implement route into new markets. That's why we grabbed onto this when the concept was offered to us.
"We felt this was a great opportunity for Ingram Micro because we're able to provide an unrivalled breadth of product," Freeland said. "All our products are available through any TechLink4U website but resellers can turn products off and just sell PCs and notebooks if that's what they want." Intersell general manager, Wayne Troy, said Ingram resellers who opted for a TechLink4U website would pay $3500 for the license and $150 per month for the ongoing provision of up to date Ingram data, image libraries and credit card processing facilities.
With the first 12 months of payments due in advance, the total initial outlay would be $5300.
"If you attempted this on a bespoke basis and tried to get the same kind of functionality, you'd be paying tens of thousands of dollars," he said. "There is value in spreading costs across resellers."