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Acer partners with Hitachi for storage

Acer partners with Hitachi for storage

Acer is to sell Hitachi Data Systems storage products under a new partnership arrangement.

In an agreement covering seven Asia-Pacific countries, including Australia and New Zealand, Acer will resell the Hitachi Thunder family through its 100-strong reseller partner network, including 30 storage partners.

Both vendors claim this is the first of a kind, which will see Hitachi’s storage offering gain access to the SMB market for the first time. They also claim their complimentary lines will broaden customer choice.

Acer enterprise solutions business manager, Richard Johns, said partners would also become certified to deliver professional services and solutions to companies.

“The agreement accelerates Acer’s growth in the entry to mid-level storage area network [SAN] market," he said. "Hitachi will gain more ‘storage drag’ in the SMBs. We will get a market we could never get before.”

Acer Australia employs 320 staff, based at Sydney Olympic Park, and claims strengths in its build to configuration model that allows customers to order customised notebooks, desktops and servers in runs of one to a thousand.

Eighteen months ago, Acer moved into the storage area, targeting SMBs, with the Acer Storage Centre product line aimed at smaller businesses. Hitachi also claims a number one position in the high-end Unix market thanks to partnerships with Sun and HP.

HDS’s Australia/New Zealand marketing manager, Tim Smith, reported major growth in the storage area network market for SMB.

Market analysts, IDC, estimate company storage needs are growing annually by 56 per cent. This means they will typically need more than a terrabyte of storage within five years.

“Companies are starting to realise they have to address their need for storage," Smith said. "We see this partnership as a spectacular opportunity for Acer and Hitachi Data Systems to work together and utilise our strength with Windows storage market."


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