TodayTech has enlisted former eSys managing director, George Skaf, as its new general manager of marketing and sales. His appointment coincides with a restructure of the distributor's operations into key technology areas.
Skaf's resignation from eSys came three months after the distributor lost its global supplier deal with Seagate. Prior to establishing eSys' Australian office in 2003, he was in charge of components at Digiland. Skaf starts at TodayTech on February 1.
In a statement, Skaf said TodayTech's extensive product range presented lots of opportunities for growth. He looked forward to assisting the distributor build sales of its traditional systems and components business, while establishing a stronger presence in the digital consumables market.
TodayTech CEO, Jack Zhong, was delighted to have Skaf on board.
He claimed his experience in local distribution would help boost its customer base and revenues. Zhong said it had brought up the role with Skaf after he announced plans to resign from eSys.
TodayTech has realigned its sales and product management teams over the past few months to work more closely. It has also reorganised products staff into four divisions: a key components team (KCT) covering volume CPU and hard drive products; a peripherals and accessories team (PAT) for local volume products such as LCD monitors; a new digital and consumables team (DCT) and a systems integration team (SIT).
The distributor has also deployed a new Microsoft Navision ERP system.
The new structure would help drive sales of traditional products while giving it a chance to expand into broader market areas, Zhong said. He would also like to see more consultancies and SME integrators buying from TodayTech.
"It's about building our platform to deliver systems, rather than individual products or vendors," Zhong said. "We need to look at other customer segments. It's not about abandoning existing business; we are looking for growth.
"We want to build up our resources and expertise to look for new vertical markets." He highlighted digital consumer entertainment, surveillance, video editing and facial recognition as of key interest. The distributor is in discussions with several vendors and hopes to announce deals in the coming months.
Meanwhile, newly appointed managing director at eSys, Shree Krishen, said he was awaiting orders from the Singapore head office about its future direction.