Little more than six months after its acquisition of Mercury propelled it into the business technology optimisation space, HP's software unit is preparing to go after the data warehousing and BI space with an integrated hardware and software platform.
Business intelligence (BI) has certainly grabbed the spotlight in 2007 with Australian CIOs ranking it a number one priority as well as Oracle's purchase of Hyperion announced last week.
Delivering the keynote address at this year's HP Software Universe, in Brisbane today, senior vice president Tom Hogan said BI is a hot topic for business as they attempt to extract more information out of existing systems.
"The HP NeoView platform is addressing BI and data warehouse issues [and] this is the market we are entering in a big way with an integrated hardware and software platform," Hogan said.
The NeoView platform is available today but Hogan said HP will do a public launch in a few months time.
"It leverages the NonStop kernel that delivers massive improvements in availability for true five nines," he said. "It uses true industry standard components so as you upgrade hardware components you can redeploy them throughout the enterprise."
Software vendors may be clamouring for a share of the burgeoning BI market, but HP is confident its ambitious plans can make a real impact against incumbent providers.
"Our goal is to provide the most scalable offering in the industry [and] because we are not the first to market we need deliver this at a fraction of the cost of existing data warehouse solutions," Hogan said.
A successful launch and uptake of NeoView will bring HP into the league of data warehouse and BI infrastructure providers like IBM, Oracle and Teradata.
According to Hogan, a big opportunity for HP's data warehousing play over the next few years will rest on the ability to manage the explosion in unstructured data.
"This is a nascent play for us but watch this space," he said. " The ability to deliver cradle-to-grave information management will happen over the coming years."
HP's vision for BI and datawarehousing with NeoView is part of its Business Intelligence Optimization (BIO) section of its software business alongside Business Technology Optimization (BTO) resulting from the Mercury acquisition, and its OpenCall messaging and multimedia platform for carriers.
Having been with HP for 12 months after careers with Vignette, IBM, and Siebel, Hogan is bullish about the software business's prospects and says the company is "dead serious" about software.
"BTO is optimising your spend on systems, networks, and applications [and] BIO is designed to optimise the massive amount of information you are collecting all the time," he said.