LG Electronics has launched a new website aimed at building up retailer knowledge on its range of DVD recorders with Hard Disk Drives (HDD).
Category marketing manager of audio visual, Darren Goble, said it would help educate CE retailers and ensure they pass on the right advice to consumers.
"There is a lot of confusion in the market with the wide variety of recording devices available," he said.
"It is really just trying to demystify the whole category."
Learnlg.com.au focuses on increasing floor sales staff knowledge by analysing the features and benefits of DVD recorders with HDD, target customers, tips on reaching sales targets as well as possible add-on products.
Once training is finished, staff are offered up to 50 per cent off LG's DVD recorder range.