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itX adds Apple to list

itX adds Apple to list

Sydney-based itX has added Apple to its list of vendors, but won't be stepping into the iPod market anytime soon. While the distributor has been granted full access to Apple's product range, managing director, Laurie Sellers, said it would initially concentrate on desktops and notebooks. It would also look at opportunities for Apple's Xserve and Xserve RAID storage products among current Sun resellers.

"We're not a consumer-based distributor and there are products in Apple's range that just don't suit our model, such as the iPod," Sellers said. "As Sun's sole distributor for the past eight years, we have resellers that work with a Sun-preferred base and it doesn't have a desktop or notebook solution."

The pairing of itX and Apple came about following a chance meeting between staff members at an Australia-Israel chamber of commerce lunch. Sellers said the first step would be to inform existing resellers of compatibilities with its current line-up of vendors. It will also be offering sales training in conjunction with Apple.

"Apple is strong in certain vertical markets and it will be good for resellers to focus on areas like the CAD and multimedia markets," he said. "We are very happy to be adding Apple's logo to our list of vendors."


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