Melbourne-based security distributor, Avalanche Technology, has appointed Brendan Lotkin to lead its charge into the corporate sector.
The company distributes Grisoft's AVG antivirus and Internet security suites. Lotkin said his focus would be on developing opportunities for the products in the higher end of the market.
"Avalance was only dealing with software resellers. It didn't have any inroads into the corporate market," he said. "I want to make corporate resellers aware that we do have a product that has an enterprise level license."
Lotkin planned to introduce a corporate reseller training program in the next few months focusing on educating partners about AVG products.
"We would like to be in a position to deal primarily with only resellers and shift the business from a direct to an indirect model," he said.
Before joining Avalanche, Lotkin worked for Australian Musical Instruments for three years. Prior to that, he spent four years as an executive sales manager at Online Trading Systems.