VoIP service provider, MyNetFone, is pursuing SMB resellers to broaden its customer base.
While the company had grown off the back of residential users, interest from the SMB market was increasing, MyNetFone director, Rene Sugo, said. "We originally started selling to consumers, so residential is still our biggest segment," he said. "But SMBs, especially those making a lot of mobile calls, are also interested in one or two port solutions."
MyNetFone recently appointed Andrew Bentley as business development manager for business solutions. Sugo said he would be responsible for signing up new resellers in the SMB sector through to the enterprise. The company hadn't set any targets on how many partners it wanted to attract.
"We already have 830 resellers. Obviously it will be a smaller number at the higher end," he said. "Our equipment is purely IP-based, so partners could have telco, PBX or data smarts."
Bentley has more than seven years experience in the ICT industry, working with Internet Sheriff, Touch Paper and Veritel.
To coincide with his appointment, MyNetFone has brought on Andy Tang and Allison Rogers as business development managers to focus on channel and retail growth. They will work alongside current channel manager, David Tiong.