A local software developer is on the hunt for local distributors and resellers to take up its child protection product. But channel interest has been hard to come by.
PKTwo (Protecting Kids The World Over) produced its ChatAlert! Security software to analyse the online chat conversations and Web activity of children. It uses complex algorithms to determine whether a child is straying into dangerous territory online. If a breach is detected, a message is displayed onscreen and an email or SMS is sent to the parents. They can choose to reply to the email or SMS to remotely shut down the PC, close the chat program itself or simply reinforce the warning to their child.
PKTwo product director, Fraser Larcombe, said the greatest challenge facing the Internet today was the abuse of children online.
"Children are being groomed by online predators and the parents aren't aware of what their child is doing online," he said. "We want to give them back control."
Larcombe said the ISV had put together a full marketing and PR campaign for the software and was keen to kick start a local channel. However, local interest has so far been hard to come get.
"We have been talking to a lot of distributors in the UK and US but in Australia we have struggled to get any sort of buy-in or even a response," he said. "The same applies to retail channels, where we can't get hold of buyers to take a look at the software." Larcombe said the ISV was now looking to work with secondary channels such as OEMs and would also ramp up its website to start selling direct.
"We are probably going to have to start selling direct, but it would be much better to have a major retailer backing it," he said. "We would rather employ a distribution model because we're a small company."
PKTwo is privately owned with offices in Australia and the UK.