Queensland-based assembler and reseller, Coretech, is making a decisive move away from its whitebox heritage by cultivating branded vendor and services partnerships.
Director of sales, David Wain, said market competition had forced the company to consider other hardware alternatives for government panels. Coretech recently partnered with IBM and Lenovo to secure one of four supplier spots on the Queensland Department of Education and the Arts' PC, notebook and server panel. Other panelists are Acer, Dell and HP. Wain said it had first dealt with IBM for a Queensland University of Technology (QUT) contract nine months ago. "We'd been working with QUT for 10 years, but weren't competing as effectively with whitebox. So we moved over to a vendor partnership," he said. "In education, we've seen the writing on the wall for the past couple of years. It's been difficult to stay competitive with the multinationals. The only reason we've kept our share [of the Queensland education panel] was purely through our relationships."
Wain said there was now a $150 difference per box between Coretech and the multinationals. Competition would continue to be extremely tough in government despite the deal with IBM. As a result, Coretech has been expanding its integration and services capabilities. These range from network integration to managed services.
The push has seen its overall revenue from the education market drop from 80 per cent to 60 per cent. New business has been secured with SMB and corporate clients.
Coretech has also fine-tuned its own software tool specifically for the education market. The product, dubbed Corebuild, is a Microsoft-based infrastructure management framework for integrating a school or campus network.
Wain said it had experienced significant success with the product in private schools.
The next step was to partner with other service-based organizations across the country with a focus on education. Up until now, the majority of Coretech's sales have been in Queensland.
The company is currently working on remote support and plans to launch a certification and training program for the software soon.