Sterling Commerce appoints strategic alliances director

Sterling Commerce appoints strategic alliances director

Matthews promoted to help strengthen partnerships

AT&T subsidiary, Sterling Commerce, has promoted Paula Matthews to the newly created role of Asia-Pacific strategic alliances director. She was previously the company's marketing and alliances manager.

Her first focus on is analysing its global alliance relationships with IBM, Accenture and Infosys and aligning them with local market.

"We have a very strong channel and referral partner network in Asia-Pacific. My role is to elevate that to include alliance partners to work with us on more of a strategic basis," she said. "I want to also understand how they best fit into our market place based our key verticals."

These include retail and wholesale distribution, manufacturing, transport and logistics and financial services.

Matthews said she would look at introducing its range of supply chain applications on a local scale, including order management, supply chain visibility and warehouse management applications. The software management vendor has four tiers partners: alliance, channel resellers, technology partners and referral agents.

"We recently acquired companies that have brought us into the supply chain enterprise space," she said. "A lot of our competitors are able to offer one or a couple of those supply chain solution but none of them can offer the breadth of what we have to support the entire end-to-end supplier chain market."

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