PC assembler and distributor, Leader Computers, has struck a deal with Betta Electrical to supply its branded range of desktops and notebooks nationally.
Managing director, Paul Kristoris, said the Adelaide-based company had been dealing with Betta stores ad-hoc for several years. "This will be the first time we are appointed as a preferred national supplier," he said.
Betta stores will have access to the entire Leader-branded SlimPC desktop and notebook range, which was launched in May last year.
Kristoris said its machines were scalable enough to suit most markets, from SOHOs and SMBs through to the corporate sector.
"Our product stacks up very well against tier 1 vendors because we are quicker to market with new technology and competitively priced," he said.
Kristoris also hoped most customers would opt to support a local business rather than buy imported products. He said Betta's strong regional and metro presence was a major plus.
"We are really excited about Betta because it will allow us to introduce our product to a lot of areas of the market which we previously were not active in," he said. "We have shown particular strength in SA and Victoria but we haven't been strong in Queensland and NSW and Betta will help take us take our products there."
Kristoris said the range was already available in some Betta stores. A national release was scheduled for May.
Betta Stores Retail (BSR) national buyer, Simon Bright, said it wanted to include a broad range product in its line-up at an entry- to mid-level price point. The retail group also stocked HP, Asus and NEC PC products.
"Leader has a great proposition and we think the products will be a great fit," he said. "These suit any markets that would like a product that can be built to their specifications."