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AMD signs distribution deal with Synnex

AMD signs distribution deal with Synnex

Regional relationship gives builders more choice

Synnex has signed on to distribute AMD kit in Australia, New Zealand and Taiwan.

Synnex managing director, Kee Ong, said the regional CPU deal would enhance its overall components line-up. The distributor has stocked AMD-based motherboards for several years, as well as built the products into its own Mitac PCs.

"The local whitebox market has been shrinking for some time. Bringing on AMD's products makes it easier for the assemblers to offer more solutions to market," he said.

"I don't think we will see much impact on our current components business, as we already have a strong presence in this product category already, but it will definitely enhance our position as a components distributor and completes our whole AMD solution."

In a statement, AMD country manager, Caleb Leung, praised Synnex as one of the strongest IT distributors in the Asia-Pacific region and said the deal would strengthen AMD's accessibility among dealers and system builders.

Ong said it was still waiting for AMD to confirm how it would integrate the ATI graphics products into its portfolio.


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