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Freggi makes sudden Mitsubishi departure

Freggi makes sudden Mitsubishi departure

Mitsubishi Electric general manager of digital electronics, Richard Freggi, has made a sudden exit. The company blamed an internal re-organisation for his departure, which ends a three-year association with the peripherals vendor.

Replacing Freggi in an interim capacity is national sales and marketing manager, Paul Calderara.

"The reality of the situation is that our digital electronics division has been going through a product and structural re-organisation," he said. The vendor is planning to introduce a new range of products in the next 6-9 months, most notably in AV categories.

"There are a number of products that have been available in Japan but we haven't carried," Calderara said. "But that doesn't mean we're changing our business focus. We'll be adding channels to our traditional ones."

Calderara wouldn't speculate on how the future make-up of the digital electronics division would look once the re-organisation is finalised.

Freggi took the general manager's role in July 2003, replacing an outgoing Phil Newton who left to take up the local managing director's post at BenQ. He had not returned requests for comment at the time of going to press. According to IDC, Mitsubishi's branded market share fell from 9.2 per cent in Q2 2005 to 6.3 per cent in its just-released Q2 2006 wrap-up.


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