Telco talks to distribution

Telco talks to distribution

gotalk throws out its direct model and appointed three distributors

Tier 2 telco, gotalk, has bid adieu to its direct distribution model and struck agreements with BlueChip Infotech, Ingram Micro and Synnex. The company has also increased its retail distribution network.

Gotalk CEO, Steve Picton, said the business had previously handled its own distribution with major customers including Harvey Norman, Dick Smith and Harris Technology. An influx of new products and services meant that model no longer worked effectively and specialist distribution was required, he said.

The expanded product line up, which covered everything from pre-paid mobile, internet, VoIP and phone cards to post-paid fixed line voice, ADSL and dial-up internet would resonate with both all levels of communications stores, Picton said.

"Mobile phone commissions are drying up and communication stores are in a bit of vacuum," he said. "Our plan is to keep investing in retail distribution and provide both revenue and margin growth to these stores."

Picton hoped the new model would see more dealers signing on as gotalk resellers.

The company's goal was to become a more significant competitor in the broadband and VoIP services sector, he said.

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