Managing director, John Debrincat, said he wanted to attract a broad spread of resellers from across the country.
"Our focus is the SMB market and there are about 1.2million SMBs in Australia, with a large portion of them in regional areas," he said.
The company currently has 45 resellers and about 60 partners largely covering Sydney, Melbourne and Brisbane. Debrincat claimed the regional market was just as lucrative.
"We have some customers at the moment in Tamworth and Coffs Harbour that have found what we provide to be beneficial, but to get to all of those areas we need to have good partner relations," he said. "At the moment penetration is very low for ecommerce; it is probably less than 20 per cent. But we think there is a lot of head room to grow in terms of finding new resellers in new areas."