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Making an Avalanche move uphill

Making an Avalanche move uphill

Avalanche Technology's Peter Cameron talks to ARN.

What was your first job?

When I was 14, I couldn't find a job for the Christmas holiday period so I started "The Almost Anything Job Service" in order to get some cash together. With the help of the copying machine at my dad's work, I did the marketing while a lot of my mates and my sister's friends did painting, babysitting, gardening and whatever else we could find. For all the work I got them I took a 10 per cent commission. It worked well for a month or two but came to a grinding halt when it was time for me to go on an interstate holiday.

How did you end up in the IT industry?

My original qualification was as a youth worker, working in correctional facilities and homeless refuges. Along the way, I gained business and teaching qualifications. After six years working at a technical school in a pretty rough area, the lure of the IT industry, which had always been of interest to me, won out. At a party one Saturday night, I met a friend who had already made the jump from teaching to IT and the following Monday I was interviewed and subsequently joined the sales and marketing team at Paxus Education (later to become MERA).

How did you progress to where you are today?

From selling training and consulting services, I progressed through a number of sales and business development positions primarily for software companies targeting vertical markets. Along the way, I was sidetracked once or twice. But the lure of software sales always pulled me back. In 1997, Avalanche Technology Group (then called Adams Clarke) was created. Today it is the Australian, New Zealand and South Pacific distributor of the Grisoft AVG Anti-Virus and Internet Security range of products as well as FinePrint Software's pdfFactory - an alternative to Acrobat for creating PDF files.

What do you like about your current job?

I love the diversity. No day is ever the same. Whether it is negotiating with clients, putting together a deal, working with staff to develop better internal systems, spreading the word about our fantastic products or liaising with suppliers, each day brings new challenges, new ideas to explore, new opportunities.

I get bored pretty easily, but working at Avalanche I am surrounded by a great group of people. It makes my job just that little bit easier.


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