JetStar Airways is flying high thanks to the adoption of an array of document management solutions, which are helping improve its security and operational efficiencies.
The low-cost airline got a few pointers from IT service provider, Alphawest, which designed and implemented business solutions for electronic crew records, accounts payable, customer service and HR. Based on Tower software's TRIM Context content management platform, the new set-up lets the company abandon its old practice of manually maintaining the books.
Alphawest national solutions product manager, business solution practice, Michael dal Maso, said JetStar's new integrated environment was providing top business benefits, including improved real-time access and enhanced ability to streamline invoice processing. The airline can also easily update and distribute flight crew training and accreditation information.
THE RIGHT MIX
The JetStar rollout highlights a top trend hitting the document management industry: the ability to blend technology into core business applications such as case management, client management, OHS, risk management and training and competency, dal Maso said.
"It's like having document management on steroids," he said. By mixing and matching applications, customers can have a more comprehensive review process of incoming requests as part of their core platform. In particular, there was a real drive towards offering vertical solutions which can link with CRM r ERP applications.
"It's all about improving employee efficiency and productivity," dal Maso said.
Integration was a top request in the local government arena, Tower Software Asia-Pacific general manager, Geoff Moore, said. Local councils were increasingly receptive to the "do more with less" pitch, as they looked to boost productivity.
"The local government sector is the most advanced in terms of integration," he said. Many departments were integrating document management systems, for example, with their rates system, a parking infringement system, or geographic information systems (GIS) for mapping purposes.
Moore said partners could build the solution for one council, and then take the idea or off-the-shelf software to another council.
Kyocera Mita product marketing manager, Mark Vella, said traditional printer and copier resellers were also starting to see the value of pushing document management solutions and creating specialised solutions.
The printer vendor is working with document and enterprise content management provider, ELO Digital Office, in a bid to get its resellers up to scratch on the topic.
ELO Digital set up shop in Australia one year ago and had grown into a significant player in the document management market, Vella said.
"We find everybody likes to talk about document management, but resellers need help in going that extra step and implementing the technology," he said. This could be tricky from the software perspective and back-end support, Vella said.
"But the ability of multi-function devices to interface with document management solutions is starting to get people interested and thinking about the market," he said.