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New IP telephony vendor hits local Shores

New IP telephony vendor hits local Shores

ShoreTel opens Australian offices

IP telephony vendor, ShoreTel, has officially opened its doors to the local market.

Word of the IP telephony vendor's launch had been in the market from as early as November when its rival, Zultys, was sold to Pivot for $US2.65 million. This effective closed its Australian operation. At that time, former Zultys Oceania business development director, Tony Warhurst, stepped into the managing director of ShoreTel SE Asia and was soon joined by another Zultys staffer, Martin Trigg.

Since that time, the vendor has been building its presence in the local IP PBX sector in conjunction with local distributor, Connector Systems. Since inking a partnership last April, the pair had signed around 12 resellers, Warhurst said. They included Qtech, PureTel and Davicom.

"We have two full-time BDMs working across A/NZ in tandem with Connector," he said. "It's really about quality and not quantity. If we could grow to 40 or 50 partners, including those with different vertical experience, I think we'd be very comfortable."

Connector Systems CEO, Andrew Gurr, said the simplicity of ShoreTel's offerings would resonate with its current and future reseller partners.

"I think the interesting thing with ShoreTel is that the technology is a lot simpler to deploy and support than what you see from some vendors," he said. "We find that, in general, resellers will often focus a greater percentage of their business on the technology when this is the case."

ShoreTel pitches its VoIP platform widely, eschewing the domestic and SOHO markets to focus on sites with 10-10,000 employees.


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