Disc publishing and printer vendor, Rimage, has terminated its six-year distributor relationship with Region4 in favour of ACA Pacific.
As of March 31, Melbourne-based Region4 will stop distributing Rimage hardware products. It will continue to provide consumables such as ribbons and cartridges. Company director, Timmi Hingston, said it had experienced problems selling the high-end Rimage range because it of its price points and different market direction.
"Rimage has been a significant vendor for us but their contribution to our overall business has been falling over the last year or so as their product lines and strategies have changed," she said. "The split came about due to differences in the future directions of both companies. Rimage wishes to focus on the high-end range but we believe that success lies in being able to cater for all levels of the market.
"Things change in the industry so they are working with somebody they feel is sharing the same vision."
ACA Pacific marketing manager, Raj Saini, attributed its appointment to having a broad range of products and resellers.
"We have a range of reseller partners that can sell these products specifically in the imaging area, which is our mainstream focus," he said. "This is a range that we are going to focus a lot on and we are looking for a strong revenue gain."
Saini highlighted the CD duplications and multimedia areas as other key opportunities.
"We haven't been working proactively with our resellers on these types of products because we have never carried a product like this before," he said.
"We'll be engaging and working with them to develop this market for Rimage."
In the meantime, Region4 has struck up a new distributor relationship with Teac America for its range of disc publishing products.
"Some resellers were not selling Rimage because it was too expensive and you had to be qualified to sell it, whereas the Teac products will be available to all our resellers," Hingston said. "We really think we can make some new inroads with this product."