Nvidia gets bullish with local channel plans

Nvidia gets bullish with local channel plans

Graphics vendor, Nvidia, is establishing a dedicated local team and pumping up products portfolio in a bid to nab greater market share this year.

Newly appointed channel manager, Kevin Hartin, said updated graphics card and motherboard products for the forthcoming launch of Windows Vista would spearhead the Aussie assault. He claimed Nvidia was the only vendor to have a DirectX 10 compatible technology, a key component of Vista.

"Nvidia is certainly top of mind out there in the channel: we estimate our GPU market share is in excess of 60 per cent in A/NZ," Hartin said. "But that's actually below our target and we have higher aspirations for 2007."

Hartin resigned as Altech's national sales manager in December. He is the first hire in a local channel team which will report to Nvidia's Taipei office.

"The expectation is to establish an office facility and hire 1-2 people around the third quarter," he said.

Hartin said local distributors often bought products which used Nvidia technology that were actually branded by dozens of different vendors. His role would be to promote the Nvidia brand, irrespective of which vendor produces the products.

"We're a developer of technology and have relationships with the manufacturers who already have their own relationships with the distributors," he said. "Meanwhile, we also maintain relationships with those distributors in terms of providing information and marketing support, providing funding for various sales and marketing programs."

Hartin will work with nine channel partners, including Synnex and Altech.

"It's been a bit weird and I've gone into some of these former rival's offices quite gingerly, but reaction from everybody has been positive," he said. "Coming from Altech, I have a good understand of what the distributors require and I think they recognise that."

Nvidia's new local presence would be a win for local distribution, Hartin said.

"The lady who looked after this region before me was very good, but it was a case of fly-in and fly-out and there's only so much you can do every quarter," he said. "Being local, I'm going to be much more in people's faces and working proactively."

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