Toshiba claims to have closed its biggest half-year on record, increasing local year-on-year unit sales by 71 per cent between April and September.
Revenues also rose by 32 per cent over the six-month period.
General manager of its information systems division, Mark Whittard, said all product categories and market sectors had experienced solid growth but highlighted consumer and SMB as prime movers. He also attributed Toshiba's stronger sales to an increased focus on product development.
"The consumer products are strong in entertainment facilities such as motion video speeds, larger viewing screens and faster DVD drives," he said. "For commercial users, it's all about data security, or rugged products for extreme mobile usage. Wireless also continues to grow in both spaces."
To fuel further up-selling opportunities, Toshiba has introduced more sales and products training for retailer and reseller reps. Courses were being conducted more frequently and are available online.
The vendor was also offering more SKUs and developing products configured for specific market segments or to meet price points, he said. This had minimised conflict between markets.
"It's important to articulate the message to up-sell products to a higher average selling price," he said. "We have to give customers a reason to buy the Mercedes as well as the Holden Commodore."
IDC PC analyst, Liam Gunson, said Toshiba, Asus and Apple were all performing well above the industry average for unit sales. In contrast, Samsung, LG and BenQ had dropped back. Acer's growth rate had also slowed after it spiked following the launch of its first sub-$1000 notebook in June last year.
"At the moment, there's still room for a number of players because the notebook market is still growing substantially," he said. "When it does start to slow and gets to 10-12 per cent, then it's going to be tougher for the smaller guys. We will then start to see market consolidation."
Gunson predicted the crunch could come late in 2007. In the meantime, growth would continue to be driven by consumer and small business, he said.