Channel partners of Internet domain reseller, NetRegistry, are being offered the chance to rebadge a new low-end domain hosting service. Known as Hostess, the new service is offering .com.au domains and hosting from $25 and $35 respectively, per year.
"Hostess is at the bottom end of the market," NetRegistry CEO, Larry Bloch, said. "Our market has become commoditised and prices have gone down, but we are holding them at a price we consider sustainable."
While Hostess was designed to be a NetRegistry business in its own right, Bloch said it was also available for resellers to rebadge in order to sell local domains and hosting to their customers.
"Hostess is a virtualisation of the NetRegistry infrastructure," he said. "A channel partner can create solutions based on it rapidly and easily. They don't even have to charge the same prices as us - they can set their own pricing." Even the billing generated through Hostess would be in the channel partner's name, Bloch said. Hosting is based at NetRegistry's Sydney data centre.
NetRegistry's channel hosting offer comes hard on the heels of an affiliate scheme, which offers resellers the chance to resell domain names or hosting without getting tied into areas that don't play to their expertise, such as billing.