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AVG deal leads to an Avalanche of sales

AVG deal leads to an Avalanche of sales

The Grisoft AVG antivirus product has turned the business of Melbourne-based Avalanche Technologies on its head.

Three years ago the company's main income stream came from selling the pdfFactory and FinePrint products from US vendor, FinePrint Software. At that time is was just a small reseller of AVG products, with the AVG accounting for about 10 per cent of its business.

Then, in September 2004, Avalanche signed an Australasian distributor agreement with Czech Republic-based Grisoft. It has since grown the number of resellers from about 40 in January 2005 to 930 at the end of November.

AVG now comprises 90 per cent of its business.

However, despite rapid growth, it has been with the release of the AVG Internet Security 7.5 that Avalanche has really begun pushing the AVG business. The product includes the latest antivirus, anti-spyware, anti-spam and firewall technologies, and provides automatic updates for daily virus, malware and spam definitions.

"Before Internet Security 7.5 we really didn't have a solution that covered the whole gamut of Internet security. So our market offering wasn't competitive," director of business development at Avalanche, Peter Cameron, said. "Now we have a commercially competitive product that can compete with any other product in the security market."

Cameron said Avalanche had actively gone out on a reseller recruitment drive over the past two months. As part of its expansion plan, Avalanche will also be opening an Auckland office in the second half of 2007.

"We are looking at areas where we have weak coverage ... and to expand our geographical coverage," he said.


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