Local CEDIA branch to expand into Asia

Local CEDIA branch to expand into Asia

CEDIA Australasia to take control of region

CEDIA Australasia, the local branch of the Custom Electronics Design and Installation Association, will also take charge of Japan, China and the South Pacific, after its US peer decided to hand over control of the region.

General manager of CEDIA Australasia, Stephen Miller, said the industry group's three chapters were reorganising to reflect the growth and maturity of the local organisation in particular. Until now, CEDIA (Europe/UK) operated in Britain, Europe and Africa, while CEDIA (Americas) handled North America, South America and Asia and CEDIA (Australasia) handled Australia and New Zealand. The groups are run independently of each other - their only common ground being the education courses, certification and logos.

Miller said the change, which sees his local chapter take up a recruitment drive in Asia, was granted in recognition of Australasia's growth. Originally run by volunteers, the local chapter now has more than 200 members, employs three staff and is hiring a fourth. Last week, it opened a new training facility next door to its headquarters in the Sydney suburb of Botany.

Miller said there was only a handful of existing CEDIA members in the wider Asian region.

"It's a huge potential for growth, particularly in China and Japan," he said.

CEDIA Australasia staff will start their recruitment drive and conduct training courses in the wider Asian region at the Integrated Systems China trade show in April 2007.

New training centre

CEDIA Australasia's new training centre in Botany features a boardroom, practical training areas and classrooms. Miller said it added practical training to CEDIA Australasia's five existing online courses and 12 new online courses due to commence in 2007.

"The facilities can be used for theory and for practical training," he said. "There is nowhere else that engineers learn about the hands-on elements of installing home electronics systems - things like cutting plaster, clipping cables, and knowing what's behind a wall."

The facilities could also be used by CEDIA members for their own training purposes, Miller said. Already, members from New Zealand had used the boardroom to pitch to Australian customer. One member company, based in Melbourne, had also used the facility to train staff in its Sydney satellite office.

On a global level, CEDIA was also working with commercial and industrial AV installation groups, such as InfoComm and NSCA, to create internationally-recognised, standard certifications, Miller said.

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