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Harveys gets exclusive Acer line-up

Harveys gets exclusive Acer line-up

Acer will offer a range of exclusive notebook and desktop PC SKUs as part of a revamped relationship with Harvey Norman.

Local Acer managing director, Charles Chung, said his company had not done much business with the mass merchant retailer since September last year. With Harvey's accounting for 35-40 per cent of the retail market, he suggested re-establishing the relationship was key to securing growth after a flat 12 months.

"Our retail shipments grew by 20-25 per cent this year, which represents 5-10 per cent revenue growth. We are not happy with that because other Asia-Pacific countries have registered growth of 50-60 per cent," Chung said.

"The local PC market has been slow because petrol prices are high, the stock market is not good and real estate is slowing in major cities. But we changed our team structure in September to speed up execution and have seen good progress already."

Chung said consumer, SOHO and SMB continued to be the fastest growing market segments. As well as building bridges with Harvey Norman, Acer would also be talking to The Good Guys, Myer and other retailers.

"We want to expand the pie rather than cannibalise the existing market," he said.

While exclusive SKUs could be seen as giving Harvey Norman a leg up on other retailers, Leading Edge general manager, Ross Whitelaw, said the buying group's members would not be fazed by the news.

"Business is business and we respect the right of any supplier to develop its market. We feel it is better for Acer to be on the shelves at Harvey Norman than somewhere like Big W that does very little to enhance the quality image of a computer brand," he said.

"We have always found Harvey's to be a good competitor and it does a great job in the market. If it gets some exclusive SKUs, we can compete with that."

A spokesperson for Harvey Norman had yet to comment at the time of going to press.

Brian Corrigan travelled to Taipei as a guest of Acer.


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