Optima charts stronger course for 2007

Optima charts stronger course for 2007

Following a forgettable financial year, Australia's largest PC builder, Optima, is hunting down the areas that can return it to profitability in 2007.

Chairman and managing director, Cornel Ung, said it would primarily be expanding its 3C Shop concept, whereby participating resellers are provided with a printed catalogue featuring Optima products.

According to Ung, 102 resellers had signed up for the 3C Shop concept for $5000 apiece with a $200 account management fee per month.

He said 40-60 opted for the catalogue each time it was printed every second month.

Ung said that around 20 vendors were currently involved with the catalogue - a number he hoped to double over the next six months. Current suppliers include HP, Lenovo, LG and Canon.

He was less inclined to put a figure on reseller growth, but said he expected numbers would be boosted when metropolitan resellers were invited to participate next year.

There are also plans to put the catalogue, and a list of 3C Shop resellers, online. A timeframe has not yet been determined.

Optima would also be branching out into a greater line of its own branded PC accessories in 2007, Ung said. These would be made out of a manufacturer in China which Ung stressed was a quality manufacturer offering Optima exclusive product tooling. Forthcoming devices include digital TV tuners for notebooks and USB memory card readers.

The local builder saw its revenues drop by $32 million to $93.9 million for the year to June 30. This resulted in a loss of $1.05 million, compared to profits of $1.1 million in the previous financial year.

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