Intel launches new ISV program

Intel launches new ISV program

Intel Software Partner Program introduced

Local independent software vendors (ISVs) now have access to a newly minted Intel partner program.

The Intel Software Partner Program, which replaces the Early Access Program, allows developers to continue working directly with the chipmaker's platform technologies. Early Access members will automatically be transferred to the new program.

"We had 2300 members worldwide in the Early Access Program but are looking to double that under the new program," Intel area sales manager, Andrew McLean, said.

"The old program was looking at the hardcore technical benefits. While we're maintaining that, we're also adding planning tools, marketing and matchmaking to put ISVs in contact with distributors and resellers."

McLean said the new program would also give its members developer resource kits and the ability to participate in channel events.

"Basically, we want to work with these guys and help grow each other's business," he said. "The more applications that are developed, the better it will be for our business. Hopefully, we can provide them with a tangible business benefit in return."

The new program is open to any software company developing commercial products or services for Intel processors including Core2 Duo, Xeon and Itanium. McClean estimated around 16 local ISVs were already taking part.

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