NetApp has launched new mid-range SAN hardware platforms and enhanced its storage management software in a bid to make enterprise data centre management more cost effective and less complex.
IDC senior storage analyst, Graham Penn, said the story was a compelling one for customers and partners because it set the company apart from top competitors EMC and HP in terms of scalability across product lines.
"The significant piece of this rollout is the software," Penn said. "The products can scale from entry level to the high end, which is unique in the market. NetApp wants to go up aggressively against the big boys."
Given the scalability and clear upgrade path, customers didn't need to purchase a new line of product and undergo massive migration costs, Penn said. This was a message resellers could take out to customers that were concerned with total cost of ownership.
"The latest range lets customers get a real cost advantage when migrating from one system to another," he said. "It is much easier for customers to scale within a NetApp environment without having to learn two or three different platforms."
Software enhancements include application uptime, always-on file services, automated data protection, storage infrastructure management and partner software integration.
The products had a consistent architecture that ran through the entire product line and the software automated lots of tasks that would otherwise eat up staff time and resources, NetApp marketing and alliances director, Mark Heers, said.
NetApp is also beefing up its professional services activity, which is good news for partners who can jump in and pitch a range of consulting jobs. "The hot ones at the moment are migration consulting, health audits, and storage consolidation," Heers said.
The latest FAS3070 and V3070 series SAN products are available from Avnet.